Brand Identity

Build a Brand That Stands the Test of Time

A great brand isn’t just about a strong logo—it’s about consistency. Without clear guidelines, branding can become disjointed, confusing your audience and diluting your impact.

That’s where Brand Identity Guidelines come in. Think of them as your branding blueprint—your ‘BRAND BIBLE.’ They define exactly how, when, and where to use your brand assets, ensuring a seamless and professional presence across all touch points.

  • Set the foundation for a strong, recognisable brand

  • Ensure consistency across marketing, print, and digital

  • Make it easy for teams and suppliers to get it right—every time.

Want to future-proof your brand?

What’s Included in Your Brand Identity Guidelines?

A brand is more than a logo. To truly connect with your audience, your visual and messaging elements need to work together cohesively. Your Brand Identity Guidelines can cover:

  • Logo Usage – Primary, secondary, variations, usage and clear space rules

  • Tagline and Positioning Statement – Reinforcing your brand message

  • Colour Palette – Exact brand colours for consistency

  • Typography – Approved fonts for digital and print

  • Graphic Elements and Icons – Unique brand visuals

  • Photography and Video Style – Guidelines for brand-aligned visuals

  • Marketing Collateral – Business cards, brochures, email signatures and more

  • Internal Communications – Templates and tone of voice for team alignment

  • Infographics – Visual storytelling tools

  • And more…

Your brand is unique—so your guidelines should be too.

Custom Built Brand Identity Guidelines

Your brand’s communication style is as distinct as your business itself. That’s why we create tailor-made Brand Identity Guidelines that fit your needs.

Need just the basics? We’ll document your logo, colour palette, typography, and correct usage.

Want a comprehensive guide? We can include marketing materials, social media rules, signage, and more.

The more detailed and precise your guidelines, the easier it is to maintain a strong, cohesive brand presence across every platform. From your website and social media to marketing collateral, communications, events, products and packaging, you’ll have peace of mind that your brand is always on point.

We bring it all together for you—expertly and seamlessly.

Take a look below at some of our Brand Identity Guidelines in action

The Brand Advisory_Melbourne Montessori College Brand Guidelines 1.png
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The Brand Advisory_Casey Grammer Brand Guidelines 1.png
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The Brand Advisory_HSE Global Brand Guidelines.png
The Brand Advisory_HomeGround Real Estate Brand Guidelines.png
The Brand Advisory_Powerplants Australia Brand Guidelines.png
The Brand Advisory_LivCor Brand Guidelines 3.png
The Brand Advisory_LivCor Brand Guidelines 2.png
The Brand Advisory_LivCor Brand Guidelines 1.png

Portfolio: See Our Work in Action

Logo Design

Distinctive logos that leave a lasting impression

Graphic Design

Bringing your brand to life with impactful visuals

Website Design

Beautiful user-friendly websites that convert

Ready to Build a Brand That Lasts?

Your brand’s success starts with a clear, strategic foundation. Let’s create a branding playbook that sets you up for long-term impact.